LO2- My production

Based on my research for LO1 I was thinking of choosing t-shirt, Poster and wrist band as the products will go well with my chosen event. The reason for this is that these products are very popular in festivals and I was thinking of the revenue this package could make by designing the new products for the event. However based on my research I could also choose to d a flyer or even a hat for the festival including the logo and a bit of graphic design.

LO2- Audience profile

Audience Profile

This is Justin he loves indie music and obsessed with Arctic Monkeys but his favourite live band is Catfish and the Bottlemen and he has seen them lots of times as they are a local band for him. When it is a rainy day he is either studying for university or playing games. The best thing is that he loves his nights out in the city for student night and when he is not in university he is traveling the world with mates. His age is 18 and he doesn't have much money however he get help by his student loan. Justin also likes a bit of Rnb once in a while if he's in the mood. He loves to wear Nike and branded name clothing as he likes to wear good quality clothing. The audience I am looking to promote this too are B and C1. This is because the cost of the ticket will be £89.

LO2- Sketches/mock ups for intended products

Sketches for products

Purpose

The purpose of these sketches is to spread the awareness of the festival and to promote the sale of the tickets also get a brief idea on what the t shirts will look like with the logo on them. The target audience will be teenagers which will want a piece of merchandise for remembering the festival. For my sketches I have decided to have black and white as the genre goes with this colour theme.

I have gone for a really simple design as indie includes many block shapes and simple designs.

Target Audience

T Shirts 1

T Shirt 2

T Shirt 3

Baseball cap

Mugs

Wrist Bands

This was my original idea and I decided to have a simple band with writing on it so then the staff know if you are older enough to go into this area.

I felt like it was a bit boring but I didn't know what to do so I decided to add this pattern in but it didn't work that well.

I decided to change the style completely and have the bands with colour and underline the adult and child but then realised that it looked tacky with the adult and child text so I felt like changing the colour of one band and removing the adult and child.

This is the final design of the wrist bands and I decided to colour code the bands so white is adult and red is child but with both logos on the wrist and the logo on the knot.

LO2- House style ideas (colours, Graphics) and rationale

The house style for my festival will be consistent all the way through. I have decided to stick with the genre of indie for my festival this would mean that black and white will be used a lot with in the creation of the logo and the festival. I will also include some colour on the leaflets ad posters to try grab the publics attention. The colours I will use are red and orange. The reason for this is because they are bright colours and stand out on a poster.

Over the 6 weeks holiday I went to many festivals and took many photos. I would to include some photos of the festivals somewhere in this project. Most of the photos I will take will have a level angle or a high angle but the shots will be long shots. I also used a wide angle to get the whole festival in.

This is an example of what the photos are going to look like on the posters and flyer. However this is not my picture. I have my own ready for the making of the poster.

LO2- Font style ideas for chosen logo/ name and rationale

Arial Nova Condensed is one of the fonts I have experimented with and I have decided that it does match my music genre. I decided to stick with the font and try all my sketch ideas. In my opinion I would say that it turned out very well as it looks a lot cleaner.

Sketch idea 1

Sketch idea 2

Sketch idea 3

Logo 1

Logo 2

Logo 3

I have decided to use Viner Hand ITC Regular as the font for logo 3 as I thought it went well with the style of name and Anarchy Logo. I have decide to make the logo black and white as most indie n

bands just have a clean black and white logo. I have decided to use logo 1 for the posters or leaflets and logo 2 will be used for merchandise I have decided to use draft 1 of logo 2.

LO2- Mind map of potential name

Anarchy fest- a state of disorder due to absence or non-recognition of authority or other controlling systems, absence of government and absolute freedom of the individual, regarded as a political ideal.

Snare Fest- part of a drum that creates a sound when hit. The snare is also a trap that is used to keep animals.

Wham Fest- The sound that a door makes when it is slammed close also it is a expression of when someone gets hurt.

Pick Fest- Usually used to play a guitar and to strum the strings also mainly means you can grab something and choose it yourself.

Paint Fest- Wild and crazy the paint fest is just to represent the colours used in paint also the festival will be messy and fun.

Throne Fest- The word throne suggest some one is in charge. The meaning "hes on his throne" means that the person playing or organizations the best of them all.

Reverb Fest- may mean lets take it back to the old times and bring back the days when we can let our hair down and do what we want also mean amplifier the music around us.

Fret Fest-  flowing an movement. The small waves from music also it is a part of an instrument from where sound comes from.

LO2- Mind Map of ideas for products