The idea I came up is a new festival called anarchy fest this will consist of mainly indie music. The target audience for this festival and campaign is 16+ and mainly teenagers however 12 and above can still go. The brief has been met to meet the target audience and the idea of the festival.
In my posters and flyers I will include who will be performing at the festival and includes the festiva logo. The sketches and mock ups are done all to me an idea of what I wanted my ideas for example the position of the logo and the colours of the t shirts. I have chosen these fonts due to the genre of the music as indie is very simple and the logos of the bands are very simple. The colours I used are black and white the reason for this is because indie bands have there logos black and white.
The Anarchy logo is used in many places so I tried to avoid using it. I tried to represent the festival in a prospect so then the younger audience may be appealed. My final designs will be the merchandise I will sell.
