LO1: Examples of graphic design campaigns

Tramlines Festival

Purpose

The purpose of the tramlines poster is to informs the community who is on the line up for the days to come however it indicates what days the festival will be played on. The poster will get people to buy the tickets also the t-shirts will help promote the festival. The poster educates people with new bands that are establishing in the local area.
Format
In the tramlines it features a t-shirt, poster, flyer these are some of the things I am looking to make for the festival I will do for this course. Some of the products promote the festival in different ways as it branches out to more of variety of people. The t-shirt will be seen by many as people do buy the t-shirts. The posters will attract more people to the festival as people will look at the poster when walking past. The flyers may be handed out so for example lots and lots of people will see the flyers. The festival is promoted on social media as well. The social media aspect will attract many different types of people and a wider range around the country.
Content
I really do like the photograph used on the poster and I love the way it was edited. The man in the background on the flyer is faded very well as you can only just see him. The typography used in these promotional technique are very similar to each other. The serif font stands out a lot on the poster and is very eye catching. I like the way both posters and flyers writing is spaced out it doesn't look like its rammed all in one place. The colour used in these products all go with the house style as white and red is seen in a lot of these products and black writing contrast well in front of the white background. The poster is very clear to see and not many people would have trouble reading the poster as the colours are simple but show clearly. The logo is really simple and very easily recognised. The logo is red but goes well behind any back ground and contrast with any writing behind it. The logo is many different arrows put together with many different bends and curves in it connecting all the arrows together to make a T. The bleed in poster and the flyer give another space for the images to stand out even tho it mostly writing even then it make the writing stand out.

The kerning between the letters are spaced out well and you can see what each word is saying. The space between the lines which is called leading  has been done on both very well as the writing is clearly separated and you can see what the sentence is saying. The empty space on both flyer and poster isn't too much or too less it is just right as you can clearly see what the poster and flyer is trying to tell you and points out the key information on the poster and flyer. On the poster there is only one photo and over it say the dates this just implies that the singers will perform on these days it doesn't connote anything as there isn't much anchorage on the poster or flyer.

Style  

The style in which all of this package is certain colours and same fonts through out the package. They do use a lot of red and white this denotes they are happy colours and it matches the logo. This connotes that people may like the poster as they see the colour as bright and colourful colours. The target audience for this festival would be late teens to early twenties. This may be because they will bring in a lot of business. This connotes that the festival may be for people who like pop/rock as black is very heavy colour however the white may be like pop. The genre of the event is pop and rock and indie.
Layout
In the poster and the flyer for tramlines I would like to say that the features for the poster are all very well placed in certain areas. The image that is on the poster is on the top left stands out as it is covered by empty space which brings the image out a bit more. The text on the flyer and poster is very well positioned as I can see all the writing clearly. The headings on the poster and flyer do stand out a lot as they are serif and bold. The logo is on every product in this package. The features in the campaign will be on every items to make sure it continues with house style. The use of colour is well planned out as the colours contrast well with the fonts and text colour this is good as the audience can see what's on the poster or flyer. The background on each bit of the package has been thought out and you can clearly see what writing is on the page and what genre is the festival. The genre of this package is indie, rock and pop.
Target Audience
The campaign will mainly focus on 16 to 25 year olds a the festivals include many young artist that teenagers will like. The target audience for the music is 17 to 20 as the music is very modern this is because many young teenagers love this type of music for example like indie. So many people can go to this festival as it doesn't cost as much money as one of the big ones and the local bands are still very good. As the price is low I would like to say that working class people can get ticket and upper working class also rich. The gender that would go to this festival would mostly be girls as the festival does have many bands that girls love so they will attract them for example Catfish and the Bottlemen. This creates an ideal partner as the girls wouldn't mind being with one of the band member also the males that visit the festival wouldn't mind being in the same situation as the band members. The spending power will be high as there is a lot of alcohol and merchandise involved with the festival also people will be traveling from different areas of the country to get to the festival.
Regulatory bodies
The festival package has be very careful that they do not break any rules in the making of the festival as they could lose a lot of money or even the festival could be cancelled is some serious cases. The ASA will manage is if the festival is suitable for the people who come to the festival or even if they just are interested. The ASA will look if  there is harmful, offensive or misleading information in the package that is included in this festival. As these campaigns are trying to attract people to come to the festival it will not include any a bit of abusive behaver or the festival will be closed because they do need a mass audience to run the festival. In this package no themes are glorified. All the logos and band names have given the festival permission to use there name as the festival had to cover the copyright act to not get in trouble.

Leeds Festival

Purpose

The purpose of the poster for the Leeds festival is to inform the public of the event that will be taken place on a certain week and day. The types of features included into the package are t shirts, posters, flyers and wrist bands also stickers. The purpose of this package is to inform the general pubic and local community's or even on a wider scale like the world. One advantage off having a package is to make revenue from a lot of the people by selling these items. Another advantage of having this package is to introduce the genre of the festival so people know what they are going to pay for.

Format
The  types of products that are being sold in this package are t shirts, wrist bands and the ones what will be given for free are poster and flyer. The advantages of having packages on different format you will be able to promote the festival at wide range of people. The product could be sold better as there are more ways to buy them. This results to more profit and more money into the festival.
Content 

The photograph used in the campaign are all represents the type od wristbands you can get in when going to one of these festivals. The wrist bands represent the genre of music but also represents the amount of fun you will have and see new things. The typography in this package is all different as all the fonts are a different. The typography talks about each bands and lets people know about who is playing at certain times and who is playing on which day. The typography on the t shirts all just say Leeds to promote the festival and the typography on the wrist bands may represent a band that you want to see or a day that you went. These bands can represent the genre od the music. The colours used in the package are all the same as it follows the house style very well as the colours are yellow and red. The t shirts do not match the hose style however they do represent the genre of the music as it has many patterns and colours. The colours also are the main reason that people look at the poster as it is very eye catching and draws your attention. The logo of the festival is red with yellow background just saying Leeds with arrows. The logo is really bright and grabs your attention. The main logo is shown on every feature instead of two tops however this will get people to recognise the logo so the festival will get bigger. There isn't many pictures in this package so there is no bleed on the poster or flyers as there isn't any pictures that create bleed. The kerning in the poster and flyer has been done well as the people can clearly see the letters on the page so then all people can read it. The empty space on the flyer and poster is done very well as it brings out the key information. There isn't any pictures of bands on the posters so there isn't any anchorage on the posters.

Style
The design of this package is very good as it is simple but does its job well as it represents the festival very well. The package denotes bright colours and funky patterns. This connotes a fun festival and a wild time that you will have when at the festival. The interesting thing is that the logo hasn't change since the start also it matches the house style. The genre of this festival matches the target audience as the music played in this festival.
Layout
The layout for the poster and the flyer is very similar and very simple as there is no images included in the package however the writing is placed really smartly as it is in order and very easy to read. The logo stands out and you can clearly see what festival you are going to and what type of genre It is. There is only one heading and it stands out to the other ones. The features that are included in the campaign are to tell people who is playing at the festival and to give a brief showing of how much the products will be from the package. The use of colour is like the reading one as they are run by the same organization. The background is bright and gives the reader easier use as the writing does stand out the background does not effect the layout at all. The genre of the package may show something that his festival is rock, pop and house music.
Target Audience
The campaign will mainly focus on 16 to 25 year olds a the festivals include many young artist that teenagers will like. The target audience for the music is 17 to 20 as the music is very modern this is because many young teenagers love this type of music for example like indie. So many people can go to this festival as it doesn't cost as much money as one of the big ones and the local bands are still very good. As the price is low I would like to say that working class people can get ticket and upper working class also rich. The gender that would go to this festival would mostly be girls as the festival does have many bands that girls love so they will attract them for example Catfish and the Bottlemen. This creates an ideal partner as the girls wouldn't mind being with one of the band member also the males that visit the festival wouldn't mind being in the same situation as the band members. The spending power will be high as there is a lot of alcohol and merchandise involved with the festival also people will be traveling from different areas of the country to get to the festival.
Regulatory bodies
The festival package has be very careful that they do not break any rules in the making of the festival as they could lose a lot of money or even the festival could be cancelled is some serious cases. The ASA will manage is if the festival is suitable for the people who come to the festival or even if they just are interested. The ASA will look if  there is harmful, offensive or misleading information in the package that is included in this festival. As these campaigns are trying to attract people to come to the festival it will not include any a bit of abusive behaver or the festival will be closed because they do need a mass audience to run the festival. In this package no themes are glorified. All the logos and band names have given the festival permission to use there name as the festival had to cover the copyright act to not get in trouble.

Reading festival

Purpose
This package that the reading festival offer includes a poster, flyer, wrist band, key chain and a wrist band. The purpose of this package is to promote the festival to the public not just locally but world wide. The package will offer people to wear or have the festival items to promote it. The other purpose of the package is to be able to sell the products to make revenue for the festival. The other way they can use the package to an advantage is add it onto the ticket prices.
Format
This package includes products like T shirts, wrist bands, key chains, hoodies and poster and flyer, I will be analysing these product and see what benefits they bring to the festival. One advantage of having many products on different formats is that it will attract a wider target audience as the poster will be on the streets to show to local audience. The other advantage of having products on different formats is that you can make more revenue with selling products in batch order. The other way it is advantage for the company is that the festival will find out what type of people will go to the festival.
Content
There isn't any photos used in the flyers or posters this may be because there is a lot of typography this may be because the writing is more important and the reason they will sell tickets is because of the bands playing. The colours on the poster and flyer are well used as it represents the genre what the festival is trying to appeal for. The logos used for this festival is like the Leeds one however its as a different shape this is because they can not use the same logo for both evens they use the same colours in both as they are for the same genre. There isn't any bleed in the poster or flyer as it is all band logos and typography. The kerning on poster is very well done as you can clearly see the different bands which will be performing on the day and makes it clear who the main performers will be for the festival. The leading makes the reader see the letter for each word clearly so there is no struggle for people with disabled abilities to read the poster or flyer. The empty space on this poster is like the Leeds festival as they are the same company but the empty space helps point out key information. There is no example of anchorage on any of these poster or flyer as the bands names are more important do they can attract the target market.
Style
The way they have made the t shirts for this festival has been done very well. I like the way that the jumper follows on with the main design of the t shirts as they have the same colour and same patterns. This connotes that the festival is fun and a augh this would indicate that loads of people will go who just want to have fun.
Layout
The layout for the poster and the flyer is very similar and very simple as there is no images included in the package however the writing is placed really smartly as it is in order and very easy to read. The logo stands out and you can clearly see what festival you are going to and what type of genre It is. There is only one heading and it stands out to the other ones. The features that are included in the campaign are to tell people who is playing at the festival and to give a brief showing of how much the products will be from the package. The use of colour is like the reading one as they are run by the same organization. The background is bright and gives the reader easier use as the writing does stand out the background does not effect the layout at all. The genre of the package may show something that his festival is rock, pop and house music.
Target audience
The campaign will mainly focus on 16 to 25 year olds a the festivals include many young artist that teenagers will like. The target audience for the music is 17 to 20 as the music is very modern this is because many young teenagers love this type of music for example like indie. So many people can go to this festival as it doesn't cost as much money as one of the big ones and the local bands are still very good. As the price is low I would like to say that working class people can get ticket and upper working class also rich. The gender that would go to this festival would mostly be girls as the festival does have many bands that girls love so they will attract them for example Catfish and the Bottlemen. This creates an ideal partner as the girls wouldn't mind being with one of the band member also the males that visit the festival wouldn't mind being in the same situation as the band members. The spending power will be high as there is a lot of alcohol and merchandise involved with the festival also people will be traveling from different areas of the country to get to the festival.
Regulatory 
The festival package has be very careful that they do not break any rules in the making of the festival as they could lose a lot of money or even the festival could be cancelled is some serious cases. The ASA will manage is if the festival is suitable for the people who come to the festival or even if they just are interested. The ASA will look if  there is harmful, offensive or misleading information in the package that is included in this festival. As these campaigns are trying to attract people to come to the festival it will not include any a bit of abusive behaver or the festival will be closed because they do need a mass audience to run the festival. In this package no themes are glorified. All the logos and band names have given the festival permission to use there name as the festival had to cover the copyright act to not get in trouble.
T in the park

Purpose
T in the park offers a great package when buying a ticket for the festival. The package includes a poster, flyer, wrist band and t shirt. The flyer is given to the public for free and the poster to raise awareness for the festival. The package will help get attention from a mass audience for example the festival doesn't just offer its service to local people it offers the festival for people all the way round the world but based in the UK. The package will help create revenue for the festival as people would like to have souvenir from the festival just to say that they were at that place when it was amazing.
Format
The package includes many interesting items like t shirts. jumpers and wrist bands.  The package also includes vest top and hats. The advantage of having the products on different formats is that it will attract more attention from the audience as people will like to take home different souvenir. The positive of having the festival promoting on different formats is that more of the target audience will see that the festival is running in the area and to attract more people.
Content
The photographs used in the flyer has clearly been taken by a professional photographer however they have edited the photo so it goes with the house style. So the colour of the building goes with the main colour of the flyer. The poster has a couple of photos on it however it has been edited so the photos are above the main background. The typography used in the flyer and the poster has been thought out and done very well as the writing explains key information that is very important for the audience to know also it is in the correct font as you can see that it is very important towards the festival. The colours they use in the package are all relative to the festival as they bright and happy colours. The blues and pinks are very relaxing colours and create a chilled vibe. The logo for this festival is really simple however it does get its point across really quickly as it is just the name of the festival but the T is highlighted. There isn't any bleed on the poster or flyers as the photo is in the background and it is all one photo. The kerning between the letter has been done in a very weird way as some are closer to others than usual for example like on the poster. You can see this as the the main T is closer that the other letters as it is bigger than most letters. The empty space on the flyer has been done so hen the key information stands out fully and so the audience can see who the acts are playing.
Style
The design of the package is very interesting and I really do like the way the name of the festival has been centred on the poster. I love the colour of the poster and the way it has been done as the colours contrast with each other very well. This connotes that the festival is full of happiness and sunshine. The target audience for the festival is young teenagers what like house and classic music. The target audience will like the package as it relates to there genre. The design of the T shirts are very good as they are very good quality products also the colour of the writing represents the festival.
Layout
The layout of this poster and flyer is by far my favourite package out of them all as the placement of the images has been done very well as the images have been placed so the audience can still see the text that is on the poster. The logo has been placed on the poster so then all people will see it and I would say that it is placed very well.  The text gets straight to the point and highlights the important features also it is easy to read for the user. The use of colours are very good as they all contrast with each other. The background brings out the writing for the poster and the pictures in the background connote how the festival is. The genre of this package is house and pop.
Target audience
The campaign will mainly focus on 16 to 25 year olds a the festivals include many young artist that teenagers will like. The target audience for the music is 17 to 20 as the music is very modern this is because many young teenagers love this type of music for example like indie. So many people can go to this festival as it doesn't cost as much money as one of the big ones and the local bands are still very good. As the price is low I would like to say that working class people can get ticket and upper working class also rich. The gender that would go to this festival would mostly be girls as the festival does have many bands that girls love so they will attract them for example Catfish and the Bottlemen. This creates an ideal partner as the girls wouldn't mind being with one of the band member also the males that visit the festival wouldn't mind being in the same situation as the band members. The spending power will be high as there is a lot of alcohol and merchandise involved with the festival also people will be traveling from different areas of the country to get to the festival.
Regulatory
The festival package has be very careful that they do not break any rules in the making of the festival as they could lose a lot of money or even the festival could be cancelled is some serious cases. The ASA will manage is if the festival is suitable for the people who come to the festival or even if they just are interested. The ASA will look if  there is harmful, offensive or misleading information in the package that is included in this festival. As these campaigns are trying to attract people to come to the festival it will not include any a bit of abusive behaver or the festival will be closed because they do need a mass audience to run the festival. In this package no themes are glorified. All the logos and band names have given the festival permission to use there name as the festival had to cover the copyright act to not get in trouble.
Glastonbury festival

Purpose
The purpose of this package is to grab peoples attention when they walk past or even see it. The product educates the audience about the music played in the festival, this means that the audience know new bands also who the main performers ae on the day and who's playing on certain days. The other purpose of the poster and flyer and t shirts is so they can make revenue before the festival by selling these product at a certain cost. When they have sold many of there product it helps promote the festival as people will be wearing many of the products. This create a wider target audience.
Format
In the package there are many different product. Some of the product can be sold but some will be given for free to promote the festival. For example  the flyers and poster will be given or hung in certain areas for free for the audience as it should grab there attention. However the t shirt and the wrist bands will be sold on for money as it is accessories and they can wear them or use them on a day to basis. One advantage of having the products on different formats is that it attracts a wider target audience from different areas of the country. There is more ways to sell the product if it is available on different formats. For example I will be looking at the website but also looking on there Facebook page and shop in Sheffield.
Content
In this package there isn't any photographs which people have taken however the reason for this is so the poster and flyer can have more typography which means they can include more key information about the festival and who is playing at times. The typography has been done very well as you can see that the logo is very simple but then the poster has all different fonts which makes it fun and stand out. The colours used on for the poster and flyer also the design on the t shirts are very bright. every section is a different colour which may make it hard to read however it does represent the festival very well as it so random. The logo used in the package is very colourful and bright however the small logo is very simple but grabs peoples attention when they walk past. The logo connotes that the festival is wild and random but also a mixture of genre and people as the fonts are all different. There isn't much kerning in the poster or flyer as there is a lot of information but the space between the letters are all lined up correctly. The space between the lines is called leading and I would like to say that on the flyer all the lines are equal and I really like the way they have got so much information on one page. The empty space is black on the poster and flyer this has been one so all the colors will stand out clearly
Style
One thing that  really do like about the design of the main poster is the colours they have used and how many they have. The best thing about the poster and flyer is that the background is black so then the colours all stand out. The other thing that I like is that the t shirts are not all the same design and have different designs to them. The wrist band that they use goes with the flyer and the genre of the music. The target audience is mainly aimed for 18 to 25 years old however next year the festival will have older genre as older bands will be playing. The t shirt has the same colours as the poster so it goes well for the design.
Layout
The layout of this poster is very simple as it does not include any images however the logo is very striking and I really like the text and how they have made is stand out also the way the heading can be easily read as the layout is simple and straight forward. The features are placed all over the campaign and all stand out to the public. In this package the use of colour is very important so then the audience will b able to see the writing. The writing is all multicolour which looks very cool and represent the festival. The background helps make the colours stand out as it is a black background. The genre is indie, rock, pop and metal.
Target audience
The campaign will mainly focus on 16 to 25 year olds a the festivals include many young artist that teenagers will like. The target audience for the music is 17 to 20 as the music is very modern this is because many young teenagers love this type of music for example like indie. So many people can go to this festival as it doesn't cost as much money as one of the big ones and the local bands are still very good. As the price is low I would like to say that working class people can get ticket and upper working class also rich. The gender that would go to this festival would mostly be girls as the festival does have many bands that girls love so they will attract them for example Catfish and the Bottlemen. This creates an ideal partner as the girls wouldn't mind being with one of the band member also the males that visit the festival wouldn't mind being in the same situation as the band members. The spending power will be high as there is a lot of alcohol and merchandise involved with the festival also people will be traveling from different areas of the country to get to the festival.
Regulatory
The festival package has be very careful that they do not break any rules in the making of the festival as they could lose a lot of money or even the festival could be cancelled is some serious cases. The ASA will manage is if the festival is suitable for the people who come to the festival or even if they just are interested. The ASA will look if  there is harmful, offensive or misleading information in the package that is included in this festival. As these campaigns are trying to attract people to come to the festival it will not include any a bit of abusive behaver or the festival will be closed because they do need a mass audience to run the festival. In this package no themes are glorified. All the logos and band names have given the festival permission to use there name as the festival had to cover the copyright act to not get in trouble.