LO4- Legal and ethical

The ASA set rules for advertising on the market for example they make sure the promotion technique does not include false advertisement and also rude or offensive language. They make sure the poster I promote for the festival does not include any sexist or racist references. The logo and the name of the festival should not spread bad vibes or the ASA may stop the festivals campaign. In my festival name it may suggest it may be very political but with the correct campaign the name of my festival means freedom and individuality.

These are all the codes I will need to make sure I consider when production starts of the festival.
The reason for this is so that I do not need to sort out any complaints from customers.
This suits the target audience as the teenage audience will not be effected by these right as I will follow all of them.